A standing competitive war-room across a dozen rivals.

Competitive intelligence is the kind of work consultants want to sell on retainer but rarely can: it is labor-heavy and never finished. A strategy boutique wanted to offer ongoing competitor tracking to its key accounts without dedicating headcount to it.

They pointed Bricolage at a roster of competitors and the signals that mattered: pricing and packaging, messaging shifts, hiring patterns, product and partnership moves, funding, and litigation. It tracks those sources continuously and turns the raw signal into something usable, a weekly intelligence memo, a monthly board-ready competitor deck, a change tracker, and source-backed battlecards for the client's sales team.

Because the work runs on its own and every claim carries its source, the firm could package it as a high-margin recurring service rather than a one-off project. The output is defensible enough to put in front of a client's board, and the firm's analysts spend their time on interpretation and strategy instead of collection.